A Facebook page isn’t a substitute for a website

Why do I need a website? I’ve got a Facebook page, isn’t that enough?

Well, no it’s not and I’ll tell you why.

You don’t own your Facebook page, they do.

That means that you can lose access to your page at any time and there’s nothing you can do about it. Don’t think it can’t happen to you.

I hear stories all the time from people who’ve just been going about their business and found their page suspended. It could be as simple as having someone make a complaint about you or, like one business owner, you could post a perfectly innocent photo and have it trigger Facebook’s nudity filter. Instant time out.

You have no recourse and you can’t access your information to re-post it somewhere else.

People use the internet like they used to use the Yellow Pages.

Need a doodad for your doohickey? Google it.

Facebook pages and other social media accounts don’t usually appear in Google’s search results. Basically, without a website you’re invisible to your clients.

You might think relying on reviews posted to third-party sites will bring in the customers, think again. Unless someone search specifically for your business name they’re still not likely to find you. Even if you have 100 glowing reviews from customers who love you over multiple review sites.

Beyond everything else, your clients expect you to have a website

If you don’t they wonder why.

A professional website gives your business legitimacy. Anyone can start a facebook page. It’s easy. It doesn’t require a financial outlay and you can be up and running in minutes.

Because it’s so quick, people create pages to test out an idea and abandon them just as quickly.

Facebook pages don’t give your business the same kind of permanence that a website will. You want your customers to think you’re going to stick around, don’t you?

There are so many other reasons why you need to invest in a website for your small business. From algorithm changes that result in fewer eyes on your social media posts, to how much easier website are for viewers to navigate. But to my mind these are the top three.

You need to own your web content so that, should anything ever happen, you’re able to move your site somewhere new quickly and easily.

To increase your business, or even just keep the same level of income, people need to be able to find you. Relying on social media doesn’t cut it.

Finally, you need to be seen as a professional running a business that’s going to stand the test of time.

These things are true, even if you have a physical shop. Even if the bulk of your clientele are locals.

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