When it comes to websites it’s not enough to slap up a couple of pages and hope for the best. Potential clients are looking for certain things that make them feel confident enough to spend money with you. These are the things your business website needs to provide (chances are your competitors already are).
In this blog post I’m going to provide you with the seven most important things that you site needs to help your business appeal to your ideal client.
There are a lot of options for hosting out there. Some that seem much cheaper than others and really, what’s the difference?
Well, the difference is in what’s under the hood – in the stuff you don’t see in a features table – that could one day cause you massive headaches.
For my clients I recommend NetVirtue or Siteground. Both have excellent track records and have great support for when things inevitably do go wrong.
A mobile-friendly layout
There are 16.69 million smartphone users in Australia. That means the chance that your website will be viewed on a mobile device is high and getting higher.
People don’t bother with websites that are difficult to use on their phones. They’ll simply click away and go to your competitor so, in a very real way, if your site isn’t mobile friendly you’re missing out.
Not sure if your website is mobile-friendly? Visit Google’s Mobile-Friendly Test.
Easy to find contact details
You do want people to get in touch with you, don’t you?
Make it easy for them by having a clearly labelled contact page or even adding your email address and phone number to the site footer.
A regularly updated blog
I know you don’t like it, but here’s the truth your business website needs an active blog. The reasons could easily make a whole other blog post in fact, my bud Jay from Crisp Copy wrote one, so go read that.
If you don’t want to write blog posts, you could use audio or video to make your point, or even hire a copywriter to do the job for you. Give people something to read and they’ll start to visit your site.
What do you want your readers to do when they’re visiting your site?
Sign up for your newsletter, look at your portfolio, book a discovery call? Whatever it is making sure your call-to-action is clear and obvious is key to a good website.
It can take a bit of trial and error to find out what works for your audience and where the call needs to be to get the most play.
Testimonials or social proof
One thing that makes potential clients feel comfortable with you is seeing that other people have worked with you and had a good experience.
Testimonials from real people, with photos and links to their website go a long way to preparing people to give you their money.
Other forms of social proof work as well. If you’ve been interviewed for a podcast give us a link, had a story published in a magazine, show us. Displaying awards you’ve won, or courses you’ve completed will also give people a sense of ease when considering working with you.
I’m going to go out on a limb here and say pricing on a website is incredibly important. A lot of marketers will disagree, but here’s the thing. Your website is meant to make things easier for both your potential client and you.
By offering pricing you allow site visitors to quickly decide if you’re out of their budget. You don’t waste their time and they don’t waste yours by making you field emails or calls from people who can’t afford to work with you. You don’t have to put your exact pricing, a ballpark is fine.